At least one South Florida retailer is smiling about Chris Bosh's strong start in the playoffs.
Warren Henry Automotive Group signed Bosh as a brand spokesman last October, and also has Miami Dolphins wide receiverBrandon Marshall and former Dolphins head coach Don Shula as brand ambassadors.
Warren Henry is running TV spots featuring the Miami Heat power forward, who drives a 2011 Range Rover HSE.
While LeBron James and Dwyane Wadeare viewed as the Heat's biggest stars, Bosh was arguably the star of the first Heat playoff game, with 25 points and 12 rebounds. He also had 20 points – trailing only James' 24 points – and 11 rebounds in Game 2.
The Heat are up 2-0 in the series against the Philadelphia 76ers. Game 3 is 8 p.m., Thursday in Philadelphia.
Steve Politziner, VP/GM and on-air host for ESPN 760 in West Palm Beach, said businesses are very brand-conscious, and being represented by Bosh gives Warren Henry a player who's known as much for his off-court performance as playing basketball.
"He's charitable, well spoken, very friendly and very media friendly," he said of Bosh. "He is the perfect type of person – reliable and dependable – as a role model."
Politziner gives the Heat in general kudos for player appearances.
"As much as any sports franchise I've seen, they do more for aligning their players with sponsors and good community initiatives," he said.
With the roster turnover before this season, many of the Heat players are new to the area, so it takes time for them to make roots in the community, he noted.
Warren Henry has six dealerships: Warren Henry Jaguar, Land Rover North Dade, Land Rover South Dade, Warren Henry Volvo, Warren Henry Infiniti and Lamborghini Palm Beach.